DWP


DWP  

Website Personalisation Tools

It is time to Make Your Website More Dynamic

The social media revolution of the past few years has completely changed the way we use and experience the world wide web. Now it is more about the users, users engagement, and users-driven contents. Now we are currently on the brink of a new web transformation known as Dynamic Website Personalisation.
Dynamic website personalisation (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria. The criteria can be designed in almost any way imaginable: website behavior, actions, stage of the buying process, content interests, etc.
Dynamic Website personalisation has long been an effective tool for large corporations, such as Amazon, for increasing customer engagement and conversion. However, due to technical barriers and budget constraints, web professionals have not been able to provide it to small and medium-sized businesses in a cost-effective way — until now.
But we are glad to inform you that we can offer this powerful website personalisation tool that enables web professionals to quickly and easily provide their clients with sites that deliver an individualized user experience to best meet a customer’s needs and increase conversion. 

DWP Features

Time
Create an inSite once and use it whenever! Set up your inSites to recur at any time, and on any date, you want!



Number of Visits
A first-time visitor is most likely looking for something different than a long-time customer. Easily determine what visitors see based on their amount of previous engagement with your site.
Location
Use geo-targeting to ensure your site visitors are seeing content that is relevant to their physical location.




Campaign URL
Running an ad campaign? Create a unique link with the Campaign URL trigger. Once clicked, this link will take your visitor to your site, but show them an experience that directly relates to your ad.

Device Type
Craft specialized calls-to-action, messages and more to best match the device your visitor is using.



Insites


What are inSites?

InSites are a great way to add personalisation and business logic to your website. They enable you to change images, text, calls-to-action and backgrounds on your website automatically. These actions only happen under certain conditions that you define, such as a visitor's proximity to your business, how many times they’ve visited, time of day and more.

What are Triggers and Actions?
 At its core, an In-Site is just a way of defining a condition, and which action will happen when that condition is met.

Triggers 

Triggers determine who will see the inSite and when. In-Sites are able to use many conditions as triggers including:

Time - Time of day, day of the week, month, etc.
Device - Is the visitor accessing the site from a desktop, a tablet, or a mobile phone?
Location - The visitors location based on their IP address, this is accurate down to the zip code level.
Number of Visits - How many times has a visitor been to your site? Is it the first time, the third time?
Campaign URL - URL parameters used to organize categories of products that you offer.
Don't use Triggers - There's no specific trigger for the inSite - all triggers will be activated.
Triggers can also be combined, like device and location. An example of this would be, if a visitor is accessing the site from a mobile or tablet, AND is in a specific location.


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